Overview

We designed and launched Mirage Studio, Captions' first B2B product that allows marketing teams to create videos featuring hyperrealistic AI actors without the typical production bottlenecks.

The platform breaks down video creation into three simple steps: generating or importing audio, picking or create an AI actor, and generating the final video. Teams can skip common blockers like contracts, 1099s, and usage rights since our proprietary foundation model comes with universal rights.

We built the interface to support rapid iteration—teams can generate multiple variants upfront, then swap details like hooks or actor outfits to keep testing and improving performance. The system gives full creative control, allowing users to customize every detail from appearance to delivery, and even "reshoot" specific scenes to get things just right.

The design works to serve our foundation model, which was trained on short-form video styles and pacing, which produces authentic movements, emotions, and behaviors that feel human rather than robotic.

Teams use Mirage Studio for everything from agency campaigns to performance ads, with the ability to create and test AI-generated ads quickly and scale asset libraries faster than traditional production methods.